We developed “Redacted,” a historical commentary podcast that dives deep into themes untouched by thetextbooks. We cover everything from well-known historical conspiracies to obscure government cover ups. Our target audience is adults in their 20s or anyone interested in history.

Through market research, we found interactive social media and live events to be the most effective methods for fostering an engaged fanbase. Creating merchandise was another way to boost engagement and establish connection beyond the episodes.